DLM is a professional development, media & consulting firm based in Austin, Texas

News & Blog

Edu-Marketing: Lead With Learning

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COMING SOON Julie Niehoff, DLM Co-Founder and former Director of Education & Sales Enablement offers up this definitive guide for leveraging knowl...

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Raise Your Hand If You Hate Twitter

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Do you hate Twitter? I’ve asked this of more than 75,000 people in seminars and workshops over the past 5 years. Every time, about half the people in ...

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You Can Grow Your Business With This 3-Step Marketing Formula

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by Julie Niehoff Once you get the basic premise of what marketing really is, there isn’t that much to it. Sincere apologies to my many colleagues with...

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The Golden Rule of Social Media: How One Local Austin Retailer is Keeping It Real

The University of Texas Tower lit orange with #1 for the filming of My All American and the Texas State Capitol dome at dusk in Austin, Texas.

by Julie Niehoff There is a retail store in Austin called Sue Patrick that has been around since the 70’s. They have survived the age of big box store...

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The Secret Ingredient Propelling UK’s Emerging Chocolate Makers to Success

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by Julie Niehoff Strolling the aisles at a pre-show of this year’s Salon du Chocolat in London, I had the opportunity to talk with several of the Unit...

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The New Rule of Thumb: Adjust Your Marketing for a Mobile World

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by Julie Niehoff Our thumbs separate us from the rest of the animal kingdom. And never has that been more evident than today, with mobile technology i...

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How To Create Emails That Inspire Engagement and Action

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by Julie Niehoff If you are like most of the small businesses that I work with, then there is a good chance that you’ve already integrated email marke...

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Weighing Cybersecurity Risk Factors in Life & Healthcare

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We don’t have to go very far back in time for a good example of one of these attacks on a healthcare or pharma organization. On June 27, 2017, Merck, ...

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Turn Once-in-a-Lifetime Purchases Into Lifelong Customer Relationships

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When most people think of a small business owner, they tend to envision the proprietor of a restaurant, the entrepreneur behind a successful salon, or...

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How to Leverage Customer Analytics in the Retail Industry

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As the retail industry turns increasingly digital, customers are now more well-informed and connected than ever before. To take on this challenge, and...

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