If you're not measuring, you're not marketing.

We don’t call it marketing if there is no way to measure results. And we’re not talking about “likes” – sure, those are great. But so what? What is that doing to grow your business, drive revenue, reduce costs and close more business?

Where do you find your best customers?

DLM can help you define who your best customers are and build a plan to reach and teach them. In our connected world, there are so many ways to gain visibility, educate on your products or services and track everything.

We prefer to put action items and goals in place so that planning and strategy actually provide measurable results.

  • Engagement Strategy & Blueprinting

    Most of our clients start with a short-term planning project. We work with you to build out strategies – actual action items – to increase awareness, build on loyalty, nurture existing customers and engage prospects. And then we help execute on the plan with physical, measurable results.

  • Research & Analysis

    We’re often tasked with a full-scale needs assessment, Net Promoter Score or a general industry survey to glean insight into what your base wants or needs from you. We love a good survey – and there’s a difference between an ok survey and a survey that brings in actionable information. Sometimes, all the difference in the world.

  • Focus Groups & Voice of the Customer

    Who doesn’t love a great focus group? Well…most people – but ours are different. DLM facilitators know how to get the room buzzing with authentic conversation. We record everything so that you can really hear what people say and how they say it – not just reading the stats on a page.

  • Full-Service Social Media Management

    We’re prepared to get really hands-on with your base. DLM manages social media for more than 50 organizations. Detailed monthly reports with goals we set together – and custom content including byline articles, graphic design and interactive features with audio and video included. It’s pretty awesome.

MORE ABOUT DLM

  • 1. Blueprinting

    This our planning method. We take inventory of tools, resources, assets and relationships we can bring to the outcome and draft a work plan that makes sense. It’s straightforward. It’s practical. And it’s not rocket science (except for when we worked with an actual rocket science company).

  • 2. Design & Build

    This is where we bring the design vision to life—uncovering and alleviating stumbling blocks that could interfere with successful implementation. Our 360-degree focus on customers and tech-agnostic approach allow us to develop flexible solutions that scale with business needs.

  • 3. Execution & Analysis

    This is where the rubber meets the road. We’re ready to run the track and see what the campaign can do. We can manage the push or just stay close by, always flexible to read and react to changes as needed. This is the part that makes it marketing.

DLM took on the added responsibility for designing and implementing training for Constant Contact’s regional development directors and local service providers, building out the educational platform for a growing team with certifications and more. It is truly a pleasure to work with DLM.

Eric Groves

Eric Groves

EVP, Global Market Development - Constant Contact

We went with DLM for our website and our member database overhaul because we worked so well with them on the City’s small business needs assessment project. So far, we are thrilled with the decision. Everything is on track and looking better than ever. Looking forward to working on our social media with them next!

Rebecca Melancon

Rebecca Melancon

Executive Director - Austin Independent Business Alliance

Without DLM’s active and engaged support. TANO would not be where it is today. To know founders, Julie and CJ Niehoff is to appreciate their talent and unwavering passion for excellence. We are very fortunate that they shared their incredible competence with us.

Barry Silverberg

Barry Silverberg

Chairman & CEO - Texas Association of Nonprofit Organizations