by Julie Niehoff Our thumbs separate us from the rest of the animal kingdom. And never has that been more evident than today, with mobile technology i...
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by Julie Niehoff If you are like most of the small businesses that I work with, then there is a good chance that you’ve already integrated email marke...
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We don’t have to go very far back in time for a good example of one of these attacks on a healthcare or pharma organization. On June 27, 2017, Merck, ...
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When most people think of a small business owner, they tend to envision the proprietor of a restaurant, the entrepreneur behind a successful salon, or...
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As the retail industry turns increasingly digital, customers are now more well-informed and connected than ever before. To take on this challenge, and...
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Not many businesses understand the adage “good news travels fast and bad news travels faster.” In today’s digital and mobile era, any experience – goo...
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In a recent posting we discussed “journey mapping” as a tool for improving customer experiences in the healthcare sector. This week, we share thoughts...
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Design thinking is making positive waves across industries and is enabling companies to rethink and rebuild the way they do business. The same is true...
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“I know what it’s like to be in that situation. I was once homeless,” said Genevieve Davis, having seen news reports of Hurricane Harvey’s devastation...
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by Julie Niehoff Everybody’s going organic these days. And when we say everybody, we mean small business owners. When we say organic, we’re referring ...
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