Archive for category: Blog

5 Trends Women Business Owners Need To Know Right Now

womanatwork

This article was written by our co-founder, Julie Niehoff and was originally published by Forbes. Click here to access the original piece.   We a...

Read More

Edu-Marketing: Lead With Learning

happyaudience

COMING SOON Julie Niehoff, DLM Co-Founder and former Director of Education & Sales Enablement offers up this definitive guide for leveraging knowl...

Read More

Raise Your Hand If You Hate Twitter

Hands raised

Do you hate Twitter? I’ve asked this of more than 75,000 people in seminars and workshops over the past 5 years. Every time, about half the people in ...

Read More

You Can Grow Your Business With This 3-Step Marketing Formula

marketingcalendar

by Julie Niehoff Once you get the basic premise of what marketing really is, there isn’t that much to it. Sincere apologies to my many colleagues with...

Read More

The Golden Rule of Social Media: How One Local Austin Retailer is Keeping It Real

by Julie Niehoff There is a retail store in Austin called Sue Patrick that has been around since the 70’s. They have survived the age of big box store...

Read More

The Secret Ingredient Propelling UK’s Emerging Chocolate Makers to Success

Chocolate

by Julie Niehoff Strolling the aisles at a pre-show of this year’s Salon du Chocolat in London, I had the opportunity to talk with several of the Unit...

Read More

The New Rule of Thumb: Adjust Your Marketing for a Mobile World

ruleofthumb

by Julie Niehoff Our thumbs separate us from the rest of the animal kingdom. And never has that been more evident than today, with mobile technology i...

Read More

How To Create Emails That Inspire Engagement and Action

emailmarketing

by Julie Niehoff If you are like most of the small businesses that I work with, then there is a good chance that you’ve already integrated email marke...

Read More

Weighing Cybersecurity Risk Factors in Life & Healthcare

man-draws-various-growth-charts-calculating

We don’t have to go very far back in time for a good example of one of these attacks on a healthcare or pharma organization. On June 27, 2017, Merck, ...

Read More

Turn Once-in-a-Lifetime Purchases Into Lifelong Customer Relationships

diamondring

When most people think of a small business owner, they tend to envision the proprietor of a restaurant, the entrepreneur behind a successful salon, or...

Read More