by Julie Niehoff Once you get the basic premise of what marketing really is, there isn’t that much to it. Sincere apologies to my many colleagues with...
Read Moreby Julie Niehoff There is a retail store in Austin called Sue Patrick that has been around since the 70’s. They have survived the age of big box store...
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by Julie Niehoff Strolling the aisles at a pre-show of this year’s Salon du Chocolat in London, I had the opportunity to talk with several of the Unit...
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by Julie Niehoff Our thumbs separate us from the rest of the animal kingdom. And never has that been more evident than today, with mobile technology i...
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by Julie Niehoff If you are like most of the small businesses that I work with, then there is a good chance that you’ve already integrated email marke...
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We don’t have to go very far back in time for a good example of one of these attacks on a healthcare or pharma organization. On June 27, 2017, Merck, ...
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When most people think of a small business owner, they tend to envision the proprietor of a restaurant, the entrepreneur behind a successful salon, or...
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As the retail industry turns increasingly digital, customers are now more well-informed and connected than ever before. To take on this challenge, and...
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Not many businesses understand the adage “good news travels fast and bad news travels faster.” In today’s digital and mobile era, any experience – goo...
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In a recent posting we discussed “journey mapping” as a tool for improving customer experiences in the healthcare sector. This week, we share thoughts...
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